Upgrade on your wrist

You like fashion and sportiness and want a watch to adorn your wrist during conferences? The timekeeper for lunch with friends on the weekend with friends on that 18-meter yacht? You’re looking for something for your wrist that will impress the new CEO? And then—you buy a watch from NOMOS? Sure. You can do it. NOMOS is always suitable, after all.

In the interior of these timelessly beautiful watches, which understatedly underscore the wearer’s character, calibers are at work that have experienced the entire spectrum of precision watchmaking craftsmanship. NOMOS Glashütte is a name that doesn’t impress because the watches are expensive, but because they stand for cultural richness. And though these watches may look very fragile, they aren’t. The only thing harder than a sapphire crystal from NOMOS is a diamond. Despite all the watchmaking tradition of “Made in Glashütte”, however, NOMOS is the manufactory that enjoys stepping away from the well-worn paths of the conservative watch industry. It makes books instead of catalogs. Artists design watches and even production buildings and trade fair stands.

Sometimes, unexpectedly, watches are conjured up that achieve fame as design classics—and thereby permit the company to engage in the luxury of ignoring the pressure to produce constantly new collections. After all: How many watches does a person need, if he has only two wrists? NOMOS saves money on distribution and marketing, preferring to invest in product quality. Even in places that no one sees and no one will ever see again, NOMOS watches are delicately, wondrously beautiful and produced with a vertical production range that sometimes astonishes the experts.

Not only the watches and the trademark are exceptional; often and above all, so are the customers. People who seek a somewhat different kind of luxury. “People are yearning once again for trademarks with substance: honesty, concrete factuality, clarity, recognizable advantages in the offerings. Authenticity”—as Oliver Nickel, the trademark and communication researcher, puts it. Mr. Nickel is right. People want this upgrade on their wrist.