According to the dictionary, sustainable means “having a strong effect over a long period of time.” In common usage, though, this is generally associated with protecting the environment and conserving natural resources. At NOMOS we strive as best as we can to produce in a way that allows us to make the best possible watches today without hanging someone out to dry tomorrow. That is to say that NOMOS tries to make its watches without displacing the costs to future generations.
A fitting story here is that of an employee who once referred to the piece he was working on as a “slow watch.” Of course, the watch itself did not run slowly. What he meant was something else. In fact, it is quite a nice thought. “Slow food” is the name of a movement that started several years ago in Italy. The movement places emphasis on the pleasurable, sensible, and regional eating experience, in contrast to globalized fast food that is completely lacking in pleasure and generally has little to do with nourishment.
This connection between this approach to food and our watches holds up in the sense that NOMOS works regionally, producing everything from A to Z right in Glashütte. What’s more, our production is sustainable and conserves natural resources. At the same time, we do not forgo creativity, culture, or quality—or the joy of beautiful watches, for that matter—be it in Glashütte, with those who make them, or throughout the wide world, on your wrist, for instance.